In 2010, India held its first Commonwealth Games that saw a total of 6081 athletes from across 71 nations. It was not only the largest multi-sports event organized in India, but also the largest Commonwealth Games in its history. Following the rise of IPL, ISL, Hockey India League, Pro-Kabaddi League and Premier Badminton League in the last decade, sports management industry in India has seen an exceptional growth in terms of socio-economic impact. The success of various sports leagues and the outstanding performance of athletes such as Saina Nehwal, Mary Kom and Leander Paes on the world stage have contributed to this success. IPL alone has grown 5 folds since its inception, giving way to over 15000 employment opportunities. The Indian sports sector currently contributes to 1-5 percent of country’s GDP.
The sports management business growth has come primarily on the back of the rising corporate interest in sports. With TV and digital medium providing sports as ‘sportatainment’, coupled with regional feeds for sports events, advertising and sponsorship interest in sports has increased exponentially. According to a report by GroupM ESP and SportzPower, non-cricket sports alone have contributed to the growth of team sponsorship & franchise fee due to the new sports leagues. Football registered a 227 per cent increase from Rs 265 million in 2013 to Rs 603 million in 2014, due to ISL, while the two tennis leagues and the two kabaddi leagues saw a whopping 1,064 percent jump from Rs 70 million to Rs 745 million. We’re surely in the most exciting times for sports and sports management.
As per industry estimates, the Indian sports good industry is estimated to touch $2.7 billion mark by 2016 and $6 billion by 2025. As the market continues to grow at 10 percent per annum, the future of sports industry in India looks brighter than ever. In addition to the various sports agencies and franchisees such as IPL and other sports leagues, who are searching for talented sports management professionals, the network broadcasters such as STAR Sports and Sony-ESPN too are looking to recruit sports anchors and journalists. There could not have been a better time for sports enthusiasts to pursue a career in sports than now.