ISMGA’s Post Graduate Diploma in Sports Management aims to introduce the candidates to various facets of the sporting industry and provide industry relevant training. A focused course with a combination of classroom training by professionals coupled with hand on experience and internship opportunities leading to getting job ready in under one year. Sessions for communication and presentation skills, resume building and interview skills aid in enhancing employability quotient amongst students.
Who is it for?
If you are a sports enthusiast wishing to turn your passion into profession, this course is an ideal start for you. Whether you are a graduate looking for a job opportunity in sports marketing and management or an entrepreneur looking to start your own business in sports, this course will help you fast-track your career.
Eligibility: This course is ideal for graduates in any stream, sports enthusiast wishing to turn their passion into profession and entrepreneurs looking to start their own business in sports.
Duration: one year
Module 1: Introduction to the World of Sports
Module 2: Fundamental of Sports
Module 3: Sports Associations & Bodies – India & Overseas
Module 4: Sports Associations & Bodies – India & Overseas
Module 5: Sports Venue Management
Module 6: Sports Event Management
Module 7: The Economics of Sports
Module 8: Business of Sports Leagues
Module 9: Merchandising / Branding in Sports
Module 10: Marketing in Sports – Traditional and Digital
Module 11: Sports Broadcasting
Module 12: Sports PR & Journalism
Module 13: Sports Celebrity Management
Module 14: Sports Risk Management & Insurance & Contracts
Internships and experiential training are an integral part of the curriculum