Welcome to Ironwood Sports Management Global Academy!
Sports unify people together irrespective of their age, gender or religion. They also bring out the best among the individuals, and give us human beings of extraordinary capabilities, ones that leave their mark in the history books forever. While a lot of countries have had a successful sporting culture, India has largely been a single-sport country for a long time. Over the last few years, though, India has seen a sports boom never seen before. The number of young achievers in a variety of sports has grown, with an increasing the no. of medals being won at Olympics, Asian Games and the Commonwealth Games. An increasing corporate interest in sports has seen increasing investments, both in terms of sports promotion and sponsorships. The mushrooming of sports leagues in tennis, golf, badminton, football, hockey and even Kabaddi, in addition to cricket, has catalyzed the growth of sports, sportspersons as well as sports management professionals.
The sports industry in India, currently at $2.7 billion, is slated to grow at 10% per annum. With rising investments in sports, whether in team franchise ownership, sports talent development or in advertising, digital media and sponsorship, the demand for trained sports management and marketing professionals is already seeing an upsurge. Ironwood aims to deliver the right talent for this vibrant business of sports!!
This vision of ours has its foundation in EMDI’s 15-year legacy. Ironwood Sports Management Global Academy is an initiative of Greycells Education Limited, which runs various initiatives in skill training across stream at its campuses in India & Dubai through its various brands – EMDI Institute of Media and Communication, The Wedding Academy (TWA), and World Media Academy (WMA) Since 2002, EMDI has groomed more than 7500 young leaders, several of whom are now at the upper echelons of Advertising, PR, Event Management and Sports Management organizations.
At Ironwood, we deliver training with a global perspective in tune with the dynamic environment of business of sports with industry relevant training and experiential transfer approach.
I welcome you all to Ironwood and am confident that your learning with Ironwood will pave the way
for a glorifying future for each one of you.
– Bela Desai (Promoter Director – Greycells Education Limited)