Advisory Board – Dubai

Ironwood’s Advisory Board is constituted by a distinguished set of people from the sports management, sports marketing, and sports journalism in Dubai. The members of the advisory board provide thought leadership and strategic advice to shape the future direction of the institute.


Donal heads Promoseven Sports Marketing, a leading sports marketing agencyin the Middle East for the last 13 years.  He is a sports enthusiast, with Rugby, Tennis,Swimming, Cycling, Football, and Martial Arts being his key interests. Among his numerous sports marketing achievements is making the Emirates Airlines Dubai Rugby Sevens Tournament a memorable sporting event by helping visitor rates grow five-fold over the last decade, and TV viewership expanded to 325 million househols in 151 countries. His company also succefully handles marquee events :

  • The Dubai Duty Free Tennis Open
  • Dubai FINA World Swimming Champions
  • FINA / NVC Diving World Series 2012-2016
  • The Spinneys Dubai 92 Challenge
  • Great Pulse Rides
  • Dubai Desert Triathlon
  • The Oceanic Triathlon Series
  • Bloomberg Square Mile Relay
  • BeWell Cycle Tour
Girish Bhat is one of the few event professionals in the region with extensive experience in both corporate event production and concert execution.WIth Done Events, he’s managed to raise the bar for innovation with a strong execution of events like Porsche Car Launches, Meetd3, Africa Global Business Forum, DIFF, and Emarati Media Forum. Some of his biggest accomplishmentshave been the execution of Redfest, one of the biggest festivals in the middle east, and the Closing Ceremony of World Parachuting Championship. He’s also been involved with important city events and launches for the Dubai Design District, Dubai Media City, Dubai Chamber, Dubai Media Office, VW, Audi and many more.

Jimmy Poon heads BOQIN Group, a global sports management & entertainment business in Dubai. Jimmy has extensive experience in both the sports and media & entertainment industries handling various aspects like sports marketing, event management, talent management, sponsorship, and brand activation.As the founder of Boqin Group, Jimmy has worked closely with global sports federations like ATP and WTA and also with regional sports federations like Bahrain Football